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The Best Value Anywhere Pay for what you keep. Save more when you keep more. A dedicated personal stylist. Get shipments of any size whenever you want. Approve every order before it ships. Bombfell client Aaron B. But in many channels, the difference between the spending of men and women is not that great.
Regardless of gender, Sunday is the most important shopping day of the week, although at warehouse club stores, Saturday is almost as important.
Younger women shop mostly on the weekends, while women aged 55 and over spread their trips out more evenly over the course of a week a pattern we also see for men. This can be largely attributed to the fact that many aged 65 and over are retired and have more time at home to watch TV.
By gender, women watch more live TV than men at every age over 18, as well as more time-shifted programming recorded on a DVR. And males of all ages dominate video gaming, especially in the younger years where playtime reaches over four hours a day for those aged 18 to In fact, all consumers under age 55 use their devices far more for text messages than for phone calls, with woman texting 30 percent more overall than men. Women led most online purchase categories except music, auctions and computer hardware.
While the old stereotypes still hold true: Baby Boomers, who are comfortable with technology, will increase online and mobile activity for seniors as they age. And as new technology further changes, younger consumers will stay on the cutting edge. Now more than ever is there a need for marketers to determine the appropriate method to connect with target shoppers.
These levels of connectivity also beg the question of when retailers will flip the switch on traditional feature ads in newspapers to digital versions. Differences in basket composition, planned versus impulse shopping and response to promotions are valuable tools toward designing the right level of shopper engagement.
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